OnlyFans Gross Revenue Worldwide From 2019 to 2024

OnlyFans Revenue 2024

In a landmark achievement, OnlyFans, the subscription-based social media platform renowned for its diverse content offerings, reported a staggering $7.9 billion in gross revenue for 2024, marking a significant uptick from the previous year’s $6.6 billion. This 19.7% year-over-year growth underscores the platform’s escalating prominence in the creator economy.

Concurrently, OnlyFans’ user base expanded to 396 million registered users by the end of 2024, reflecting the platform’s widening global appeal. This surge in user engagement has been a driving force behind the platform’s financial success.


OnlyFans Financial Performance and Creator Earnings

OnlyFans operates on a revenue-sharing model, allocating approximately 80% of earnings to its creators. In 2024, this translated to $6.3 billion disbursed to content creators, while the platform retained $1.6 billion as net revenue. The company’s operating profits also saw an increase, reaching $775 million in 2024, up from $649 million in 2023. 


OnlyFans Platform Growth and Workforce Expansion


Since its inception in 2016, OnlyFans has experienced exponential growth. By 2024, the platform hosted 5.3 million content creators, up from 4.1 million in 2023. To support this expansion, OnlyFans maintained a lean team of 42 full-time employees and over 2,400 contractors across six continents, with 80% dedicated to content moderation and support.


OnlyFans Market Valuation and Industry Impact

The platform’s robust financial performance has propelled its valuation to $23.8 billion in 2024, reinforcing its position as a formidable entity in the digital content subscription market. This valuation reflects investor confidence and the platform’s sustained growth trajectory.


Conclusion

OnlyFans’ impressive financial results and user growth in 2024 highlight its pivotal role in the evolving creator economy. By providing a platform that empowers creators and engages a diverse user base, OnlyFans continues to redefine the landscape of digital content monetization.


Methodology

The parent company of OnlyFans, Fenix International Limited, is required to report key information like revenue, profits, dividends and user growth to GOV.UK’s Companies House website on an annual basis. These annual reports provide data that is lagged by 1-1.5yrs behind the current date. We collect this information, and feed it into a proprietary model that combines up-to-date, realtime information for the current calendar year on key metrics like changes search volume in major search engines, website traffic to OnlyFans.com estimated by 3rd party sources, changes in revenue of individual OnlyFans creators, and changes in spend on advertising networks such as OnlyFinder.com. The model then extrapolates where key metrics like gross platform spend, revenue, creator growth and fan growth are likely to land for the current year. This model has been operating since 2021, and was able to successfully predict OnlyFans’ gross platform spend, revenue, creator growth and fan growth for 2022 and 2023 within margin of (±)5% prior to the Fenix Internation’s GOV.UK filings being made public for those years. As such, we expect similar predictive accuracy of (±)5% for the 2024 estimates provided in this report.


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