🏆 Top 100 Highest Earning OnlyFans Creators in 2024

OnlyFans is on track to rake in $7.9B in 2024 as it nears 400M users

OnlyFans Company Statistics 

Here’s a summary of the essential statistics regarding OnlyFans. Here you’ll find an overview of OnlyFans’s revenue, valuation, profits, number of users, number of creators, and the creator’s earnings from 2018 to 2024.

  • OnlyFans has 391M users, 5.3M content creators, and a valuation of $23.8 billion in 2024.
  • The site had operating profits of $649M in 2023, and is on track for $775M of profits in 2024. 
  • OnlyFans users spent $6.6B on the platform in 2023, and are on track for $7.9B of spend in 2024.
  • OnlyFans net revenue was $1.3B in 2023; tracking to $1.6B of net revenue in 2024. 
  • As of July 2024, OnlyFans has 42 full time employees. Additionally, onlyfans employs over 2,400 contractors across six continents. 80% of OnlyFans’ workforce is dedicated to content moderation and support.
  • 98% of all content on OnlyFans is Adult Content.

OnlyFans Company Overview

Founded in 2016, OnlyFans is the most well-known platform driving the creator economy. It has become synonymous with any 1:1 subscription-based relationship between an adult content creator and their audience. As a UK company, OnlyFans’ London-based parent company Fenix International is required to make certain information publicly available. 

At FanFox, we’ve decided to question some of the metrics about OnlyFans’ runaway success and the methodologies that led to them. Was OnlyFans a necessary relic of the pandemic, or does it represent a shift in how adults want to consume erotic content? Is OnlyFans only worth it for celebrities, or can amateurs make a living on the platform, too? For the purposes of this analysis, we thought it best to not only dig into the specifics of their earnings, but also take a look at some of the business decisions surrounding OnlyFans as a product and how it’s able to serve such a high-risk portfolio of clientele and customers at scale.

     

    Year

    Gross Revenue

    Valuation

    Profits

    # of users

    # of creators

    Creators Earnings

    2018

    $5.8M

    N/A

    $2.3M

    1M

    N/A

    $4.6M

    2019

    $238M

    $715M

    $7.0M

    13.8M

    348K

    $190M

    2020

    $1.7B

    $5.1B

    $60M

    83M

    1.6M

    $1.4B

    2021

    $4.8B

    $14.4B

    $464M

    190M

    2.1M

    $3.8B

    2022

    $5.6B

    $16.7B

    $533M

    242M

    3.2M

    $4.5B

    2023

    $6.6B

    $19.9B

    $649M

    309M

    4.1M

    $5.3B

    2024 (est)

    $7.9B

    $23.8B

    $775M

    396M

    5.3M

    $6.3B

     

     

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    OnlyFans FAQs

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    It seems likely that with each employee producing such high ROI for the platform, and none of that revenue being wasted by app store middlemen skimming profits off the top, that Fenix is well positioned to reinvest into talent acquisition, upskilling its cybersecurity engineers, and creating competitive benefits packages. We’d be curious to see what employee retention looks like at OnlyFans in the coming years. 

    How much do average content creators earn on OnlyFans?

    An OnlyFans content creator earns on $1,288 per year on average. The average OnlyFans subscription costs $7.20/month, from which the creator retains $5.76. OnlyFans keeps $1.44. On average, creators have 21 fans. It is not known how many creators the average fan subscribes to, but current figures estimate that average fans spend around $55 per month on subscriptions. This does not include free subscriptions, tips, or orders for custom content. 

    What does Top X% mean on OnlyFans?

    You may see models advertise that they are in the top X% of OnlyFans. The percentile rankings of OnlyFans creators represent their earnings over the last 30-days. OnlyFans updates this information daily, but this is only available to creators in their dashboard. Models choose whether to post their percentile rank in their headline or not. Therefore you must take it with a grain of salt when a creator claims to have earned their place in any high percentile ranking. Keep in mind that although a model may have made it into the top 1% for 1 or 2 months, that information may be out of date.


    Although it’s true that there’s a lot of money to be made on OnlyFans, not all accounts are created equal. The deck is stacked favorably for creators who bring a large fanbase to the platform, as we’ve seen with celebrities like Bhad Bhabie and Iggy Azalea.

    What kind of content makes the most money on OnlyFans? 
    98% of all content on OnlyFans is adult. The 25 most popular types of models on OnlyFans are:

    1. Trans women
    2. Asian woman
    3. Nude women
    4. MILFs
    5. Busty women
    6. Black women
    7. Indian/Desi women
    8. Teen women (Editor’s note: “Teen” in an adult modeling context refers to a petite build, not the actual age of the model.)
    9. TikTok stars
    10. Redhead women
    11.  Latina women
    12. Gay men
    13. British women
    14. Blonde women
    15. Female porn stars
    16. Korean women
    17. Amateur porn stars
    18. Women with large behinds
    19. Australian women
    20. Japanese women
    21. Irish women
    22. Big, beautiful women (BBW)
    23. Lesbian women
    24. Women who have anal sex with men
    25. Goth women

     

    How do models make money on OnlyFans?

    OnlyFans creators have numerous ways to monetize their accounts. Models can charge a monthly subscription fee starting at $4.99 per month. However, over 60% of models’ earnings now come from transactions, available as add-ons like custom content and direct messages that subscribers must pay to unlock. Each of these transactions might only be worth $10-$20, but at scale they can amount to thousands of dollars per month in revenue. Models may also offer merch lines through Spring store integration, or redistribute their adult content on OnlyFans competitor sites.

     

    Who purchases adult content on OnlyFans?

    Although models are not given the names and personal information of their subscribers, OnlyFans keeps track of demographics. These have a high degree of confidence, because users must verify their identity with government documentation. Average customers on OnlyFans are

    • 41% American
    • 63% aged 18-34
    • 79% men

    Methodology

    Methodology for highest earning OnlyFans creators

    Data for our highest earnings OnlyFans creators list is collected from advertisers on our partner advertising networks such as OnlyFinder.com, as well FanFox’s proprietary Earnings Estimate™ data science model which incorporates data publicly available on creators’ OnlyFans profiles, earnings data captured directly from OnlyFans.com for select creators, as well as publicly available data from 3rd party sources such as major search engines and social media platforms. The FanFox Earnings Estimate™ model has been tested and verified on out-of-sample datasets and has proven to be accurate for 99% of OnlyFans creators within an error margin of (±)10%.

     

    Methodology for OnlyFans company statistics

    The parent company of OnlyFans, Fenix International Limited, is required to report key information like revenue, profits, dividends and user growth to GOV.UK’s Companies House website on an annual basis. These annual reports provide data that is lagged by 1-1.5yrs behind the current date. We collect this information, and feed it into a proprietary model that combines up-to-date, realtime information for the current calendar year on key metrics like changes search volume in major search engines, website traffic to OnlyFans.com estimated by 3rd party sources, changes in revenue of individual OnlyFans creators, and changes in spend on advertising networks such as OnlyFinder.com. The model then extrapolates where key metrics like gross platform spend, revenue, creator growth and fan growth are likely to land for the current year. This model has been operating since 2021, and was able to successfully predict OnlyFans’ gross platform spend, revenue, creator growth and fan growth for 2022 and 2023 within margin of (±)5% prior to the Fenix Internation’s GOV.UK filings being made public for those years. As such, we expect similar predictive accuracy of (±)5% for the 2024 estimates provided in this report.

     

    References: