🚀 OnlyFans Revenue, Users, and Top Earners Statistics 2024
OnlyFans is on track for $7.9 billion of revenue in 2024 as it nears 400 million users.
OnlyFans 2024 Company Statistics
Here’s a summary of the essential statistics regarding OnlyFans. Here you’ll find an overview of OnlyFans’s revenue, valuation, profits, number of users, number of creators, and the creator’s earnings from 2018 to 2024.
- OnlyFans has 391M users, 5.3M content creators, and a valuation of $23.8 billion in 2024.
- The site is on track for $775M of operating profits in 2024, up from $649M in 2023.Â
- OnlyFans users are on track for $7.9B of spend on the platform in 2024, vs. $6.6B spent in 2023.
- OnlyFans net revenue is tracking to $1.6B in 2024; up from $1.3B in 2023.
- As of July 2024, OnlyFans has 42 full time employees. Additionally, OnlyFans employs over 2,400 contractors across six continents. 80% of OnlyFans’ workforce is dedicated to content moderation and support.
- 98% of all content on OnlyFans is Adult Content.
OnlyFans Company Overview
Founded in 2016, OnlyFans is the most well-known platform driving the creator economy. It has become synonymous with any 1:1 subscription-based relationship between an adult content creator and their audience. As a UK company, OnlyFans’ London-based parent company Fenix International is required to make certain information publicly available.Â
At FanFox, we’ve decided to question some of the metrics about OnlyFans’ runaway success and the methodologies that led to them. Was OnlyFans a necessary relic of the pandemic, or does it represent a shift in how adults want to consume erotic content? Is OnlyFans only worth it for celebrities, or can amateurs make a living on the platform, too? For the purposes of this analysis, we thought it best to not only dig into the specifics of their earnings, but also take a look at some of the business decisions surrounding OnlyFans as a product and how it’s able to serve such a high-risk portfolio of clientele and customers at scale.
OnlyFans Revenue and Profit Growth Through 2024
|
Year |
Gross Revenue |
Valuation |
Profits |
# of users |
# of creators |
Creators Earnings |
|
2018 |
$5.8M |
N/A |
$2.3M |
1M |
N/A |
$4.6M |
|
2019 |
$238M |
$715M |
$7.0M |
13.8M |
348K |
$190M |
|
2020 |
$1.7B |
$5.1B |
$60M |
83M |
1.6M |
$1.4B |
|
2021 |
$4.8B |
$14.4B |
$464M |
190M |
2.1M |
$3.8B |
|
2022 |
$5.6B |
$16.7B |
$533M |
242M |
3.2M |
$4.5B |
|
2023 |
$6.6B |
$19.9B |
$649M |
309M |
4.1M |
$5.3B |
|
2024 (est) |
$7.9B |
$23.8B |
$775M |
396M |
5.3M |
$6.3B |
The Top 100 Earners on OnlyFans in 2024
Here are the updated rankings for the top earners currently active on OnlyFans as of October 2024.Â
Monthly Earnings
@bhadbhabie
Price: $23.99 / mo
Monthly Earnings
@jamelizzzz
Price: $19.99 / mo
Monthly Earnings
@belledelphine
Price: $35.00 / mo
Monthly Earnings
@amberrose
Price: $9.00 / mo
Monthly Earnings
@lilianaheartsss
Price: $10.00 / mo
Monthly Earnings
@meganbartonhanson
Price: $14.00 / mo
Monthly Earnings
@fitbryceadams
Price: $6.99 / mo
Monthly Earnings
@amouranth
Price: $7.50 / mo
Monthly Earnings
@skylarmaexo
Price: $24.00 / mo
Monthly Earnings
@iggyazalea
Price: $0.00 / mo
Monthly Earnings
@jemwolfie
Price: $10.00 / mo
Monthly Earnings
@nataliemonroe
Price: $49.00 / mo
Monthly Earnings
@gem101
Price: $15.00 / mo
Monthly Earnings
@zooemoore
Price: $9.00 / mo
Monthly Earnings
@laurenrosegoodger
Price: $50.00 / mo
Monthly Earnings
@miakhalifa
Price: $10.80 / mo
Monthly Earnings
@marietemara
Price: $16.99 / mo
Monthly Earnings
@kaylabumss
Price: $12.00 / mo
Monthly Earnings
@jessicanigri
Price: $0.00 / mo
Monthly Earnings
@camilla.araujo
Price: $0.00 / mo
Monthly Earnings
@itscocostar
Price: $0.00 / mo
Monthly Earnings
@lu2hot
Price: $22.50 / mo
Monthly Earnings
@teensybella
Price: $30.00 / mo
Monthly Earnings
@sofiiiiagomez
Price: $20.00 / mo
Monthly Earnings
@livvalittle
Price: $6.49 / mo
Monthly Earnings
@ashleyyyreyyy
Price: $0.00 / mo
Monthly Earnings
@larsapippen
Price: $0.00 / mo
Monthly Earnings
@chloekhan
Price: $19.99 / mo
Monthly Earnings
@emilybelmontt
Price: $30.00 / mo
Monthly Earnings
@ambsofficialxo
Price: $28.50 / mo
Monthly Earnings
@tanamongeau
Price: $0.00 / mo
Monthly Earnings
@itsaltheaxx
Price: $0.00 / mo
Monthly Earnings
@miveille
Price: $39.99 / mo
Monthly Earnings
@averymia
Price: $0.00 / mo
Monthly Earnings
@asiadoll
Price: $19.99 / mo
Monthly Earnings
@bigbootybaileyvip
Price: $7.77 / mo
Monthly Earnings
@gracieparkerr
Price: $9.99 / mo
Monthly Earnings
@hoesluvkinz
Price: $14.99 / mo
Monthly Earnings
@sweetiefox_of
Price: $10.00 / mo
Monthly Earnings
@oliviamaebaee
Price: $25.50 / mo
Monthly Earnings
@rileyreidx3
Price: $24.99 / mo
Monthly Earnings
@avaaddams
Price: $7.99 / mo
Monthly Earnings
@danniiharwood
Price: $12.99 / mo
Monthly Earnings
@syakhalifah
Price: $10.00 / mo
Monthly Earnings
@lilthiccckk
Price: $9.99 / mo
Monthly Earnings
@ericamena
Price: $0.00 / mo
Monthly Earnings
@morganveraaxo
Price: $19.99 / mo
Monthly Earnings
@hailstorm93
Price: $0.00 / mo
Monthly Earnings
@jessicabarton
Price: $0.00 / mo
Monthly Earnings
@colleen.333
Price: $0.00 / mo
Monthly Earnings
@cinnachan
Price: $24.99 / mo
Monthly Earnings
@shayerivers
Price: $0.00 / mo
Monthly Earnings
@mckinleyrichardson
Price: $0.00 / mo
Monthly Earnings
@your_submissive_doll
Price: $11.79 / mo
Monthly Earnings
@f_iona
Price: $0.00 / mo
Monthly Earnings
@chloearnett
Price: $0.00 / mo
Monthly Earnings
@desireedesirexoxo
Price: $39.00 / mo
Monthly Earnings
@redheadabby
Price: $30.00 / mo
Monthly Earnings
@sophiemudd
Price: $20.00 / mo
Monthly Earnings
@nakedscarlett
Price: $0.00 / mo
Monthly Earnings
@butterfliesnkisses
Price: $13.99 / mo
Monthly Earnings
@graciepetite
Price: $0.00 / mo
Monthly Earnings
@daddykels
Price: $0.00 / mo
Monthly Earnings
@viplunaskye
Price: $30.00 / mo
Monthly Earnings
@bellapuffs
Price: $30.00 / mo
Monthly Earnings
@itscelinasmith
Price: $15.00 / mo
Monthly Earnings
@vanessavioletxoxo
Price: $24.00 / mo
Monthly Earnings
@alissaquinn
Price: $0.00 / mo
Monthly Earnings
@kennamatta
Price: $12.00 / mo
Monthly Earnings
@taliyaandgustavo
Price: $0.00 / mo
Monthly Earnings
@onlyneatbunny
Price: $0.00 / mo
Monthly Earnings
@kamxalta
Price: $14.00 / mo
Monthly Earnings
@helloiamlilly
Price: $0.00 / mo
Monthly Earnings
@luvhannazuki
Price: $20.00 / mo
Monthly Earnings
@mikailadancer
Price: $14.99 / mo
Monthly Earnings
@adrianachechik
Price: $4.99 / mo
Monthly Earnings
@redheadwinterfree
Price: $0.00 / mo
Monthly Earnings
@babebellalynn
Price: $15.00 / mo
Monthly Earnings
@kybabyrae
Price: $0.00 / mo
Monthly Earnings
@nina-lea
Price: $0.00 / mo
Monthly Earnings
@kaixkitsune
Price: $7.00 / mo
Monthly Earnings
@brittanya2horny
Price: $0.00 / mo
Monthly Earnings
@fallonlovexo
Price: $25.00 / mo
Monthly Earnings
@mamanita
Price: $3.00 / mo
Monthly Earnings
@octokuro_model
Price: $9.99 / mo
Monthly Earnings
@waifusam
Price: $30.00 / mo
Monthly Earnings
@chloandmatt
Price: $11.99 / mo
Monthly Earnings
@coffeeandcleavage
Price: $0.00 / mo
Monthly Earnings
@djkailatroy
Price: $0.00 / mo
Monthly Earnings
@may_sweetshot
Price: $0.00 / mo
Monthly Earnings
@angel_moon
Price: $0.00 / mo
Monthly Earnings
@woahnatty
Price: $0.00 / mo
Monthly Earnings
@midwestemmafree
Price: $0.00 / mo
Monthly Earnings
@italia_kash
Price: $0.00 / mo
Monthly Earnings
@ninakhalifa
Price: $0.00 / mo
Monthly Earnings
@fatbrat
Price: $0.00 / mo
Monthly Earnings
@kisssingcousins
Price: $0.00 / mo
Monthly Earnings
@nakedbakers
Price: $0.00 / mo
Monthly Earnings
@francesca.farago
Price: $0.00 / mo
Monthly Earnings
@giannawhitex
Price: $0.00 / mo
OnlyFans FAQs
Who is the CEO of OnlyFans?
Keily Blair became the CEO of OnlyFans in July 2023, having taken over the role from Amrapali Gan. Ms. Blair previously headed up the cyber, data, and privacy group at Orrick, Herrington & Sutcliffe in London, of which OnlyFans was a client.
Who owns OnlyFans?
Leonid Radvinsky has 75% of the shares in OnlyFans, and Tim Stokely has the last 25%. Radvinsky paid himself a dividend of $472M in 2023.
How does OnlyFans make money?
OnlyFans makes money through subscription fees, pay-per-view content, and tips, all of which are priced by the creators who produce, publish, and promote it. Subscriptions can be priced as low as $4.99 per month and tips can begin at $3. Creators retain 80% of their earnings, and OnlyFans keeps the remaining 20%. There is no direct payment required, as OnlyFans deducts its fees automatically from creators’ earnings.
How well does letting content creators set the price work? Very well, actually. The site recorded profits of $649M in 2023, and is on track to do $775M of profits in 2024. Fans spent $6.6B in 2023, and payouts to creators totaled $5.3B. FanFox’s current projections for 2024 estimate that OnlyFans will pay out $6.3B to creators. Content creators get to self-direct their content and keep more of their earnings, while fans enjoy an ad-free feed made up entirely of creators whose content they have opted in to receive.Â
How does OnlyFans’ earnings compare to competitors?
Collectively, OnlyFans creators out-earned the entire NBA in 2023. The most common objection to OnlyFans in casual conversation is “but PornHub is free!” As with many things in the adult industry, customers point fingers with one hand and, ahem, with the other. Clearly, customers don’t mind paying. Aylo, which owns PornHub, posted half as much revenue in 2023 as OnlyFans.
In terms of revenue per employee, OnlyFans beat tech competitors like Google and Microsoft by orders of magnitude:
It seems likely that with each employee producing such high ROI for the platform, and none of that revenue being wasted by app store middlemen skimming profits off the top, that Fenix is well positioned to reinvest into talent acquisition, upskilling its cybersecurity engineers, and creating competitive benefits packages. We’d be curious to see what employee retention looks like at OnlyFans in the coming years.Â
How much do average content creators earn on OnlyFans?
An OnlyFans content creator earns on $1,288 per year on average. The average OnlyFans subscription costs $7.20/month, from which the creator retains $5.76. OnlyFans keeps $1.44. On average, creators have 21 fans. It is not known how many creators the average fan subscribes to, but current figures estimate that average fans spend around $55 per month on subscriptions. This does not include free subscriptions, tips, or orders for custom content.Â
What does Top X% mean on OnlyFans?
You may see models advertise that they are in the top X% of OnlyFans. The percentile rankings of OnlyFans creators represent their earnings over the last 30-days. OnlyFans updates this information daily, but this is only available to creators in their dashboard. Models choose whether to post their percentile rank in their headline or not. Therefore you must take it with a grain of salt when a creator claims to have earned their place in any high percentile ranking. Keep in mind that although a model may have made it into the top 1% for 1 or 2 months, that information may be out of date.
Although it’s true that there’s a lot of money to be made on OnlyFans, not all accounts are created equal. The deck is stacked favorably for creators who bring a large fanbase to the platform, as we’ve seen with celebrities like Bhad Bhabie and Iggy Azalea.
What kind of content makes the most money on OnlyFans?
98% of all content on OnlyFans is adult. The 25 most popular types of models on OnlyFans are:
- Trans women
- Asian woman
- Nude women
- MILFs
- Busty women
- Black women
- Indian/Desi women
- Teen women (18+)
- TikTok stars
- Redhead women
- Â Latina women
- Gay men
- British women
- Blonde women
- Female porn stars
- Korean women
- Amateur porn stars
- Women with large behinds
- Australian women
- Japanese women
- Irish women
- Big, beautiful women (BBW)
- Lesbian women
- Women who have anal sex with men
- Goth women
How do models make money on OnlyFans?
OnlyFans creators have numerous ways to monetize their accounts. Models can charge a monthly subscription fee starting at $4.99 per month. However, over 60% of models’ earnings now come from transactions, available as add-ons like custom content and direct messages that subscribers must pay to unlock. Each of these transactions might only be worth $10-$20, but at scale they can amount to thousands of dollars per month in revenue. Models may also offer merch lines through Spring store integration, or redistribute their adult content on OnlyFans competitor sites.
Who purchases adult content on OnlyFans?
Although models are not given the names and personal information of their subscribers, OnlyFans keeps track of demographics. These have a high degree of confidence, because users must verify their identity with government documentation. Average customers on OnlyFans are
- 41% American
- 63% aged 18-34
- 79% men
About OnlyFans
No App, No Problem
OnlyFans is not accessible via the App Store or Google Play, both of which have restrictions around pornographic content. Still, the mobile browser experience does not deter users from accessing, interacting with, and ultimately spending money on the platform. Unlike microtransactions within popular mobile apps and games, which typically cost pennies up to a dollar, the going rate for single transactions on OnlyFans is often $10-$25 for one piece of premium content. Even if Google and Apple were to change their acceptable use policies to allow adult content on their marketplaces, there may never be a business case for Fenix to develop an official app (outside of safe-for-work OFTV) for either Android or iOS.
If OnlyFans were to someday become available on the top app marketplaces, the move would come at a cost. Both the company’s own revenue and their 80% payout to creators would suffer for the sake of paying the app stores to do little more than broker downloads - and it’s clear from all available growth and revenue metrics that users don’t mind accessing OnlyFans through their mobile browser. OnlyFans’ website receives 445 million visitors per month, making it the 60th most popular website in the United States. 55% of all traffic to OnlyFans comes directly to the site from browser, with even search engines accounting for less than 15% of total visits.
The Bootstrapped Creator-First Platform
Unlike other tech companies, OnlyFans has taken no money from outside investors. Of course, it is not because they had a lack of interest in raising money. Whether it is by virtue of the stigma surrounding the adult content industry or the complexities of banking and payment processing, many investors simply see OnlyFans as too risky.Â
Methodology
Methodology for highest earning OnlyFans creators
Data for our highest earnings OnlyFans creators list is collected from advertisers on our partner advertising networks such as OnlyFinder.com, as well FanFox’s proprietary Earnings Estimate™ data science model which incorporates data publicly available on creators’ OnlyFans profiles, earnings data captured directly from OnlyFans.com for select creators, as well as publicly available data from 3rd party sources such as major search engines and social media platforms. The FanFox Earnings Estimate™ model has been tested and verified on out-of-sample datasets and has proven to be accurate for 98.4% of OnlyFans creators within an error margin of (±)10%.
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Methodology for OnlyFans company statistics
The parent company of OnlyFans, Fenix International Limited, is required to report key information like revenue, profits, dividends and user growth to GOV.UK’s Companies House website on an annual basis. These annual reports provide data that is lagged by 1-1.5yrs behind the current date. We collect this information, and feed it into a proprietary model that combines up-to-date, realtime information for the current calendar year on key metrics like changes search volume in major search engines, website traffic to OnlyFans.com estimated by 3rd party sources, changes in revenue of individual OnlyFans creators, and changes in spend on advertising networks such as OnlyFinder.com. The model then extrapolates where key metrics like gross platform spend, revenue, creator growth and fan growth are likely to land for the current year. This model has been operating since 2021, and was able to successfully predict OnlyFans’ gross platform spend, revenue, creator growth and fan growth for 2022 and 2023 within margin of (±)5% prior to the Fenix Internation’s GOV.UK filings being made public for those years. As such, we expect similar predictive accuracy of (±)5% for the 2024 estimates provided in this report.
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Sources & References:
- https://find-and-update.company-information.service.gov.uk/company/10354575/filing-history
- https://www.similarweb.com/website/onlyfans.com/
- https://www.semrush.com/website/onlyfans.com/overview/
- https://ahrefs.com/
- https://ads.google.com/
- https://onlyfinder.com/
- https://usesignhouse.com/blog/onlyfans-users/
- https://www.matthewball.co/all/fansprofitandloss