🚀 Top 100 OnlyFans Earners in 2025 + OnlyFans Revenue & User Growth Charts

OnlyFans produced $7.9 billion of revenue in 2024 as it surpassed 400 million users.

OnlyFans 2025 Company Statistics

Here’s a summary of the essential statistics regarding OnlyFans. Here you’ll find an overview of OnlyFans’s revenue, valuation, profits, number of users, number of creators, and the creator’s earnings from 2019 to 2025.

• OnlyFans has 391M users, 5.3M content creators, and a valuation of $23.8 billion in 2025.
• The platform did $775M of operating profits in 2024, up from $649M in 2023. 
• OnlyFans users spent $7.9B of spend on the platform in 2024, vs. $6.6B spent in 2023.
• OnlyFans net revenue was $1.6B in 2024; up from $1.3B in 2023.
• As of March 2025, OnlyFans has 42 full time employees. Additionally, OnlyFans employs over 2,400 contractors across six continents. 80% of OnlyFans’ workforce is dedicated to content moderation and support.
• 98% of all content on OnlyFans is Adult Content.

OnlyFans Company Overview

Founded in 2016, OnlyFans is the most well-known platform driving the creator economy. It has become synonymous with any 1:1 subscription-based relationship between an adult content creator and their audience. As a UK company, OnlyFans’ London-based parent company Fenix International is required to make certain information publicly available. 

At FanFox, we’ve decided to question some of the metrics about OnlyFans’ runaway success and the methodologies that led to them. Was OnlyFans a necessary relic of the pandemic, or does it represent a shift in how adults want to consume erotic content? Is OnlyFans only worth it for celebrities, or can amateurs make a living on the platform, too? For the purposes of this analysis, we thought it best to not only dig into the specifics of their earnings, but also take a look at some of the business decisions surrounding OnlyFans as a product and how it’s able to serve such a high-risk portfolio of clientele and customers at scale.

OnlyFans Revenue, Profit & User Growth Through 2025

Year	Gross Revenue	Valuation	Profits	# of users	# of creators	Creators Earnings
2018	$5.8M	N/A	$2.3M	1M	N/A	$4.6M
2019	$238M	$715M	$7.0M	13.8M	348K	$190M
2020	$1.7B	$5.1B	$60M	83M	1.6M	$1.4B
2021	$4.8B	$14.4B	$464M	190M	2.1M	$3.8B
2022	$5.6B	$16.7B	$533M	242M	3.2M	$4.5B
2023	$6.6B	$19.9B	$649M	309M	4.1M	$5.3B
2024	$7.9B	$23.8B	$775M	396M	5.3M	$6.3B

 

The Top 100 Earners on OnlyFans in 2025

Here are the updated rankings for the top earners currently active on OnlyFans as of March 2025. 

How Sophie Rain Made Her $43MM Debut Year on OnlyFans in 2024

In a Tweet from November 2024, Sophie Rain posted a screenshot of her OnlyFans earnings. While many OnlyFans creators promote their explicit content on Reddit and Twitter to appeal to subscribers directly, Sophie Rain built name recognition on "vanilla" platforms like TikTok and Instagram. Their recommendation engines serve Sophie's content to men who are likely to subscribe to her profile, creators who remix her content for clout, naysayers who create "rage bait" about her, and women who follow her because they like the way she claps back at her critics. 

OnlyFans FAQs

Who is the CEO of OnlyFans?

Keily Blair became the CEO of OnlyFans in July 2023, having taken over the role from Amrapali Gan. Ms. Blair previously headed up the cyber, data, and privacy group at Orrick, Herrington & Sutcliffe in London, of which OnlyFans was a client.

Who owns OnlyFans?

Leonid Radvinsky has 75% of the shares in OnlyFans, and Tim Stokely has the last 25%. Radvinsky paid himself a dividend of $472M in 2023.

How does OnlyFans make money?

OnlyFans makes money through subscription fees, pay-per-view content, and tips, all of which are priced by the creators who produce, publish, and promote it. Subscriptions can be priced as low as $4.99 per month and tips can begin at $3. Creators retain 80% of their earnings, and OnlyFans keeps the remaining 20%. There is no direct payment required, as OnlyFans deducts its fees automatically from creators’ earnings.

How well does letting content creators set the price work? Very well, actually. The site recorded profits of $649M in 2023, and is on track to do $775M of profits in 2024. Fans spent $6.6B in 2023, and payouts to creators totaled $5.3B. FanFox’s current projections for 2024 estimate that OnlyFans will pay out $6.3B to creators. Content creators get to self-direct their content and keep more of their earnings, while fans enjoy an ad-free feed made up entirely of creators whose content they have opted in to receive. 

How does OnlyFans’ earnings compare to competitors?

Collectively, OnlyFans creators out-earned the entire NBA in 2023. The most common objection to OnlyFans in casual conversation is “but PornHub is free!” As with many things in the adult industry, customers point fingers with one hand and, ahem, with the other. Clearly, customers don’t mind paying. Aylo, which owns PornHub, posted half as much revenue in 2023 as OnlyFans.

In terms of revenue per employee, OnlyFans beat tech competitors like Google and Microsoft by orders of magnitude:

It seems likely that with each employee producing such high ROI for the platform, and none of that revenue being wasted by app store middlemen skimming profits off the top, that Fenix is well positioned to reinvest into talent acquisition, upskilling its cybersecurity engineers, and creating competitive benefits packages. We’d be curious to see what employee retention looks like at OnlyFans in the coming years. 

How much do average content creators earn on OnlyFans?

An OnlyFans content creator earns on $1,288 per year on average. The average OnlyFans subscription costs $7.20/month, from which the creator retains $5.76. OnlyFans keeps $1.44. On average, creators have 21 fans. It is not known how many creators the average fan subscribes to, but current figures estimate that average fans spend around $55 per month on subscriptions. This does not include free subscriptions, tips, or orders for custom content. 

What does Top X% mean on OnlyFans?

You may see models advertise that they are in the top X% of OnlyFans. The percentile rankings of OnlyFans creators represent their earnings over the last 30-days. OnlyFans updates this information daily, but this is only available to creators in their dashboard. Models choose whether to post their percentile rank in their headline or not. Therefore you must take it with a grain of salt when a creator claims to have earned their place in any high percentile ranking. Keep in mind that although a model may have made it into the top 1% for 1 or 2 months, that information may be out of date.

Although it’s true that there’s a lot of money to be made on OnlyFans, not all accounts are created equal. The deck is stacked favorably for creators who bring a large fanbase to the platform, as we’ve seen with celebrities like Bhad Bhabie and Iggy Azalea.

What kind of content makes the most money on OnlyFans?

98% of all content on OnlyFans is adult. The 25 most popular types of models on OnlyFans are:

1. Trans women
2. Asian woman
3. Nude women
4. MILFs
5. Busty women
6. Black women
7. Indian/Desi women
8. Teen women (18+)
9. TikTok stars
10. Redhead women
11.  Latina women
12. Gay men
13. British women
14. Blonde women
15. Female porn stars
16. Korean women
17. Amateur porn stars
18. Women with large behinds
19. Australian women
20. Japanese women
21. Irish women
22. Big, beautiful women (BBW)
23. Lesbian women
24. Women who have anal sex with men
25. Goth women

How do models make money on OnlyFans?

OnlyFans creators have numerous ways to monetize their accounts. Models can charge a monthly subscription fee starting at $4.99 per month. However, over 60% of models’ earnings now come from transactions, available as add-ons like custom content and direct messages that subscribers must pay to unlock. Each of these transactions might only be worth $10-$20, but at scale they can amount to thousands of dollars per month in revenue. Models may also offer merch lines through Spring store integration, or redistribute their adult content on OnlyFans competitor sites.

Who purchases adult content on OnlyFans?

Although models are not given the names and personal information of their subscribers, OnlyFans keeps track of demographics. These have a high degree of confidence, because users must verify their identity with government documentation. Average customers on OnlyFans are

• 41% American
• 63% aged 18-34
• 79% men
  

About OnlyFans

No App, No Problem

OnlyFans is not accessible via the App Store or Google Play, both of which have restrictions around pornographic content. Still, the mobile browser experience does not deter users from accessing, interacting with, and ultimately spending money on the platform. Unlike microtransactions within popular mobile apps and games, which typically cost pennies up to a dollar, the going rate for single transactions on OnlyFans is often $10-$25 for one piece of premium content. Even if Google and Apple were to change their acceptable use policies to allow adult content on their marketplaces, there may never be a business case for Fenix to develop an official app (outside of safe-for-work OFTV) for either Android or iOS.

If OnlyFans were to someday become available on the top app marketplaces, the move would come at a cost. Both the company’s own revenue and their 80% payout to creators would suffer for the sake of paying the app stores to do little more than broker downloads - and it’s clear from all available growth and revenue metrics that users don’t mind accessing OnlyFans through their mobile browser. OnlyFans’ website receives 445 million visitors per month, making it the 60th most popular website in the United States. 55% of all traffic to OnlyFans comes directly to the site from browser, with even search engines accounting for less than 15% of total visits.

The Bootstrapped Creator-First Platform

Unlike other tech companies, OnlyFans has taken no money from outside investors. Of course, it is not because they had a lack of interest in raising money. Whether it is by virtue of the stigma surrounding the adult content industry or the complexities of banking and payment processing, many investors simply see OnlyFans as too risky. 

Sources & References:

• gov.uk
• similarweb.com
• semrush.com
• ahrefs.com
• ads.google.com
• onlyfinder.com

Updated: April 5, 2025 Written by FanFox Team